Trade show, Event Backstage

2019 Verona Fair, Backstage Demo Event

Media Scene, specialized in emotional backstage, filmed the Elementa Masters Premiere (EMP) in 2019 at Fieracavalli, creating daily storytelling videos. This event, part of the Reining sport circuit, is known for its high quality standards, high prizes and a focus on the entertainment and welfare of the horses.

The Elementa Masters Premiere was a runaway success, attracting Europe’s best riders and trainers, and offering significant prize money, including $101,000 for the Open category competition. Furthermore, the event gave visibility to Para Reining with a prize fund of 10 thousand euros, demonstrating a strong interest and sensitivity for this discipline in Italy dedicated to people with disabilities.

Media Scene supported the organization of the event with filming and the creation of daily backstage clips, emphasizing the sporting and organizational

aspects, public services such as catering, entertainment and the design of the event environment. Furthermore, Media Scene took care of the presentation of the finalist knights on the big screen in MBA USA style. (example below)